HuffPo Snags Froomkin

I was rooting for Josh Marshall to dump that useless Villager Matt Cooper and replace him with WaPo escapee Dan Froomkin, but Adriana snatched him up first.

Glenn Greenwald explains both the pros and cons of Froomkin going to HuffPo, plus how this move signals the real change in American journalism.

Huffington says that it is Froomkin's views on the media that, for her, is his primary appeal. The key to vibrant, successful journalism, she said, is "getting away from the notion that truth is found by splitting the difference between the two sides, that there is always truth to both sides." Huffington argues that establishment journalism is failing due to "the idea that good journalism is about presenting both sides without a voice -- without any passion." The outlets that continue to adhere to that "obsolete" model "are paying a price." Froomkin -- who has written extensively about how passion-free, "both-sides-are-equally-valid" journalism is the primary affliction of the profession -- echoes that view: "The key challenge is to present an alternative to the 'splitting the difference' culture that has infested traditional media."

While this pairing is, in some ways, a natural one (even the Post Ombudsman suggested that "Web sites like The Huffington Post or Politico would seem a perfect fit"), there are also potential sources of tension. As a practitioner of what he calls "accountability journalism" -- "explaining how Washington works; pulling no punches" -- Froomkin has been a vehement critic of the Obama administration for the last several months, while The Huffington Post frequently trumpeted (some might say "cheerleading") the Obama campaign and even his presidency (though it has become mildly more critical of Obama in recent months; its screaming, red headline today: "White House May Cave on Public Option"). Will Froomkin's harsh criticisms of Obama alienate an Obama-loving HuffPost readership?

And given the central importance of Arianna Huffington's personal relationships with key media figures and those in power, will Froomkin's unrestrained criticisms of many of those same people undermine a key aspect of The Huffington Post's business and promotional strategies? Both Huffington and Froomkin insist that he will have full editorial freedom, though that commitment is often more easily embraced in theory than in practice.

For all the self-serving talk about how political journalism is dying, it is striking how new and online media outlets continue to thrive. Yesterday, Josh Marshall's TalkingPointsMemo -- which began as a one-person blog -- announced a major investment from Netscape founder Marc Andreesen that is allowing it to double its reporting staff. And now today, a columnist fired by an old, struggling establishment outlet claiming "business reasons" as a motive is not only almost immediately hired by a new media entity, but was inundated with expressions of interest and even other offers from an electic mix of reporting outlets.

Clearly, journalism itself is not dying. What is dying -- and rightfully so -- is the staid, establishment-serving, passion-free, access-desperate, mindless stenographic model to which establishment journalism rigidly adheres. As The Post's Ombudsman reported from personal experience, Froomkin's firing left "an army of angry followers" and "an outcry from a loyal audience." People are obviously hungry for the type of real journalism Froomkin practices. The Huffington Post immediately capitalized on the Post's short-sighted and myopic decision to fire one of their most (and one of their very few) vibrant, passionate and innovative journalists. In this episode lies many insights about the real reasons establishment journalism is struggling severely.

Read the whole thing.