Keith!

Yes, I will be watching Keith - NOT Lawrence - at 8 p.m on Current, and switching back to MSNBC to watch Rachel at 9 p.m.

The NYT:

Keith Olbermann formally announced the start date and the name for his new program on Current TV Tuesday – and it sounds a lot like the old program on MSNBC.

At least the title and the location on the prime-time schedule do. In a presentation on his Web site, FOK News Channel, Mr. Olbermann declared, with some fanfare, that the new show will be called “Countdown with Keith Olbermann,” just as his previous show on MSNBC was, and it will begin on June 20 at his old time of 8 p.m. eastern.
If expropriating the title was not enough of a tweak to his former employers at MSNBC, in the video of his announcement on the Web site (FOK stands for “Friends of Keith” but is also an obvious play on his old rivalry with the Fox News Channel,) Mr. Olbermann also declared that this show, which he several times labeled a “newscast,” will be a place where “journalistic integrity and analytical honesty would never be compromised by corporate synergy.”

An MSNBC spokesman said the network would not comment on Mr. Olbermann’s decision to import the “Countdown” title.

Mr. Olbermann was once suspended by MSNBC for making contributions to Democratic candidates, and found himself embroiled in a corporate stand-off between the then-owners of MSNBC, the General Electric Company, and the owner of the Fox News Channel, News Corporation. Executives on both sides sought to tamp down the often vitriolic commentary back and forth between Mr. Olbermann and the Fox News host, Bill O’Reilly.

In his announcement, Mr. Olbermann also all but disdained the notion of journalistic balance, saying that on his new show “no one would proclaim the ultimate dishonesty that balancing a lie for every truth was somehow fair.”
Current TV has a much lower audience base that MSNBC. The channel averages fewer than 25,000 viewers in prime time; at MSNBC Mr. Olbermann often commanded audiences exceeding 1 million.

The channel’s executives have called Mr. Olbermann the best investment they have ever made. (His salary has not been disclosed, but he was granted an equity stake in Current, along with a management role.)

Mr. Olbermann emphasized how central he will be to the future of the channel, noting that the new “Countdown” will be shown three times a night, at 8, 11 and 2 a.m. Eastern Time.